Pebble Designs were approached by Media Meadow back in 2016 to build a new online marketing platform. The brief was to build a flexible, cost-effective and on-brand solution in order to create promotional materials for staff and supporters. 5 years later, 2 awards and an angel investor our client project grew from strength to strength and landed some big clients too including Barclays, WhizzKids, FreshPet, Battersea and more.
What were the requirements?
In order for the cloud platform to be a success the requirement included:
- Simple, intuitive user experience
- Print-ready files
- Digital templates
- Accounts & permissions
- Scaleability for future expansion of new clients and templates
What we did
Pebble Designs built an online solution from the ground up. Starting with the framework and then develop a scaleable system with logical functions, hierarchy and controls. Templates can be built with HTML5 and CSS with little experience needed. Dependent PHP is stored in global folders and loosely based on the MVC principle.
Giving users ownership
Our major USP over our competitors is that we remained true to being on-brand.
Each user is able to select a theme, add an image from a gallery and insert details about their content. There are simple step-by-step instructions to guide the user seamlessly through the process. Once completed, the user has the option to print in-house or get a quote for it to be printed professionally. The toolkit allows the client to promote a consistent visual identity and brand throughout all online and offline material.
For more information about this project head over to Brand Meadow. Unfortunately this chapter of my career has closed. I thank all the individuals I have worked with since 2016 and friendships I have made. Brand Meadow will be an experience I will take with me on to my new adventures.